2024 at ThemeSelection: Progress, Challenges, & Exciting New Beginnings 🥳

Happy New Year, friends! 🎉 We hope this year brings you joy, success, and plenty of inspiration.

As we look back at the past year, we feel so grateful for everything we’ve learned and achieved together. It’s been a year of discovery, hard work, and meaningful growth.

At ThemeSelection, we’ve focused on staying consistent, trying new things, and making sure we provide the best possible tools for developers like you.

A Journey of Consistency, Expansion, and New Beginnings

Looking back, 2024 was an incredible year for ThemeSelection. It was a year where we stayed true to our mission—offering high-quality admin dashboard templates, UI kits, and SaaS Boilerplates, while also growing in exciting ways.

Consistency was key for us. We worked hard to keep improving our products, ensuring they met your needs and stayed up to date with the latest technologies.

But we didn’t stop there! We expanded into new areas, like our open-source project FlyonUI, which has been a big step forward for us and our community.

Now, every journey has challenges, and we had our share this year too. Let’s take a closer look at some of the obstacles we faced and the ways we worked through them.

Spoiler alert: we came out stronger than ever! 😊

Challenges: We had and how we tackled

Every journey comes with its share of challenges, and this year was no different. From ambitious sales targets to navigating social media growth, we encountered a few bumps along the way. But with persistence and focus, we turned many of these challenges into valuable lessons.

Sales Targets: A Bumpy Road

We set an ambitious goal this year: 250 premium product sales per month, aiming for over 3,000 by year-end. Things started off strong, with an average of 251 sales per month in the first quarter. We were optimistic and ready to maintain the momentum.

Then came March, and with it, Google’s algorithm update. Suddenly, technical issues like missing schema disrupted our site’s visibility. By the second quarter, sales dropped to 220 per month and continued declining, ending at 175 in the last quarter. It was disheartening, but we didn’t let it derail us.

By addressing the technical glitches and improving our site’s performance, we stabilized the situation. While we didn’t hit our target, we closed the year with 2,585 sales—4% higher than last year—and a 10% increase in earnings. A reminder that even in challenging times, doing things right keeps you moving forward.

Resolving SEO Hiccups

The drop in sales was a wake-up call. We focused on resolving technical SEO issues, improving our site’s structure, and planning UI/UX updates to make the user experience smoother. These improvements have laid the groundwork for a stronger year ahead.

Social Media: Slow But Steady Progress

Growing our social media presence was another focus area. We became more consistent on Twitter, LinkedIn, and Facebook, with Twitter being our primary channel.

• We launched dedicated handles—FlyonUI (@FlyonUI) and ThemeSelection (@Theme_Selection)—to share product updates, releases, and insights.

While some posts gained good engagement like Bootstrap vs Tailwind which crossed 10k views mark, overall results fell short of expectations. Still, we’re staying the course. With refined strategies and a commitment to consistency, we’re confident our social media efforts will gain more traction in 2024.

Designing Efforts: From Creating FlyonUI to Leveraging AI

In 2024, we launched FlyonUI, an open-source Tailwind CSS Components Library, overcoming the challenge of creating a cohesive UI Design System compatible with DaisyUI.

• After extensive research, we finalized the name FlyonUI, reflecting our vision.
• Designed key variables like colours, typography, and shadows in Figma, ensuring compatibility.
• Using the Atomic Design System approach, we developed scalable and consistent components.

This collaborative effort culminated in FlyonUI, a significant milestone for our team.

Advancements in AI have transformed social media content creation, enabling effortless video generation. To leverage this,

• We developed an AI model to create videos, focusing on providing high-quality input for optimal results.
• Once generated, we meticulously edited and refined the videos to ensure quality and accuracy.

This approach boosted our social media campaigns, garnering excellent engagement and feedback. Explore our AI-powered videos: Instagram – ThemeSelection

AI In Marketing: Best Way To Streamline the Workflow

Our marketing team faced the challenge of creating daily blog banners, which was time-consuming and resource-intensive. To streamline the process,

• We adopted Ideogram.ai, leveraging its AI capabilities to generate visually appealing banners efficiently.
• By refining prompts, we achieved positive results, significantly reducing effort and time.

While there’s room for improvement, this experience highlighted AI’s potential to transform repetitive tasks.

Overcoming Developer Hurdles: Smart Solutions for Complex Challenges

Implementing a flexible payment system for the JetShip Laravel SaaS Starter Kit was challenging due to the need for customizable payment providers, pricing tiers, and payment types (one-time or subscription), along with dynamic pricing table rendering.

We resolved this by,

• Creating a standardized data input system where users provide product details, pricing, and payment preferences in JSON format.

Apart from that we are currently working on the NextJS Boilerplate, which is quite a challenge. Developing a Next.js boilerplate is challenging due to the extensive features required. We are planning to launch it as soon as possible through the collaborative team work.

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Conquering Milestones: Interesting Stats and Achievements

Every achievement starts as a dream, and in 2024, many of those dreams became reality. Whether it was the revenue milestones, the success of our launches, or recognition from the industry, each milestone was a testament to the effort and passion we put into everything we as a team do.

Let’s walk through some of the highlights that made this year unforgettable.

Product Performance: Reaching New heights

• This year, Sneat Bootstrap free admin template, hit an incredible milestone with over 20,000+ downloads! It’s humbling to see the trust and excitement from developers worldwide.
• 139K+ Total Active Users (+4.12%): A growing and thriving community of developers building with confidence.
• 142K+ Total Downloads (+21.23%): Proof of Sneat’s growing popularity and relevance in the developer world.

These stats are more than just figures—they represent your stories, your projects, and the solutions ThemeSelection has helped you build.

Growth in Numbers: Revenue and Reach

This year, we saw some amazing growth that we’re really proud of. Here are a couple of highlights worth sharing:

• 325K+ Total Revenue (+9.60%): It’s incredible to see how much we’ve grown. This milestone is a reminder of the trust you’ve placed in us, and we couldn’t be more grateful!
• 970K+ Total Backlinks (+1176.3%): Wow—almost a million backlinks! It’s exciting to know that our work is being recognized and shared so widely across the web.
• 500K+ Clicks on Google (+8.12%): Engaging more users and making our products easier to discover.
• 10M+ Impressions on Google (-16.11%):Yes, we dipped on the impression due to the Google core update but this helped us to improve our SEO-Game!

These numbers aren’t just stats—they’re a reflection of the amazing community that surrounds us.

Top Performing Product of Year

This year, we celebrated some incredible milestones with our best-selling products, and we couldn’t be prouder! Here’s a breakdown of the standout performers:

• Sneat Bootstrap 5 Admin (500+ Sales): Our flagship bootstrap admin template continues to impress, with over 500 sales this year. It’s a favorite for its clean design and robust features.
• Big Bundle (450+ Sales): Packed with value and offering up to 90% off, the Big Bundle became a must-have for developers, hitting 450+ sales.
• Materio MUI (230+ Sales): Loved for its modern Material Design components, this MUI Next js Admin Template crossed 230+ sales!

GitHub & Development Stats: A Year of Open-Source Magic

This year, we saw the power of open source firsthand. After the success of our Materio MUI Free Next.js Admin Template, we wanted to contribute something truly impactful to the developer community.

That’s how FlyonUI, our TailwindCSS component library, came to life. The response was incredible, with FlyonUI earning 1,400+ stars on GitHub and becoming our Most Loved Repo of the year!

In total, across all our templates, UI kits, and resources, we achieved an impressive 7,210+ GitHub stars. This milestone reflects the immense support and love from our community—you’ve been at the heart of it all.

Of course, none of this would have been possible without the relentless dedication of our incredible team at ThemeSelection. A special shoutout to:

• Deep Kumbhare with 3,200+ commits
• Neel Brahmakshatriya with 1,700+ commits
• Yagnik Vamja with 1,400+ commits

Their contributions spanned across all our projects, ensuring we delivered the quality and innovation you’ve come to expect from us. We’re so grateful to have them in our team.

Customer Engagement Highlights of 2024

At ThemeSelection, we believe that our journey is only as strong as the relationships we build with you.

This year, we focused on creating meaningful connections, listening to your feedback, and delivering value at every step. Whether it was through timely support, helpful resources, or thoughtful updates, you’ve been at the core of it all.

Here’s a snapshot of how we stayed connected this year:

• 1,140+ Support Tickets Resolved: Your challenges are our challenges, and we’re proud to have helped resolve over 1,100 tickets this year.
• 212K+ Emails Opened: Each opened email reminds us of the trust and curiosity you have in our updates.
• 36+ Campaigns Sent: From product announcements to valuable tips, we made sure to keep you informed and empowered.
• 13.41% Average Open Rate: Your engagement with our content is what keeps us motivated to deliver better every time.

Spotlight on Products: Updates, New Launches

This year has been the year that we want to dedicate to innovation and frest starts. We’ve been busy bringing you exciting updates and introducing new products that we’re incredibly proud of.

🚀 ThemeSelection Admin Templates: Bigger, Better, and More Powerful

We’re proud to mention that this year, we successfully rolled out Phase 2 for both Materio and Sneat across all their versions! This update was all about enhancing the user experience and adding even more value. Here’s what we’ve introduced:

• Fresh Designs: Brand-new layouts, pages, apps, and dashboards to boost productivity and streamline your workflows.
• Cutting-Edge Tech Stacks: Upgraded to the latest versions, including:
  • Next.js 15
  • MUI 5
  • Tailwind CSS
  • Laravel 11
  • Django 5
  • Bootstrap 5+
  • Nuxt.js 3
  • Vue 3
• With these updates, our goal remains simple: to empower you with modern, top-notch tools that make your projects shine.

New Launches

JetShip – Laravel SaaS Boilerplate Starter Kit

We’ve seen many SaaS boilerplates entering the market recently, and we’ve always wanted to create something meaningful for the SaaS community. That’s why we felt this was the perfect time to launch JetShip.

JetShip is designed to make SaaS development faster and easier. Built using the TALL stack—Tailwind CSS, Alpine.js, Laravel, and Livewire—it provides all the core features developers need to get started quickly.

Whether it’s authentication, billing payments, or email, JetShip covers the essentials, so developers can focus on what matters most: their unique product.

One thing we’re especially proud of is that JetShip is built with FlyonUI, our open-source Tailwind CSS component library. This means developers have access to modern, reusable components that look great and are easy to use.

Right now, JetShip is powered by Laravel, but we’re already working on expanding it to the Next.js.

This will bring even more flexibility and performance for developers who prefer JavaScript-based solutions. It’s an exciting journey, and we can’t wait to share more updates soon!

FlyonUI – our Open Source Tailwind cSS COmponent Library 🤩

FlyonUI, our open-source Tailwind CSS component library, has been one of the highlights of the year. With over 70+ components ready to use, it’s perfect for developers and designers who want to build fast, modern, and responsive UIs.

The response from the community has been incredible!

Within just a month of its launch, FlyonUI received 1,000+ stars on GitHub. This success shows how powerful open-source projects can be when they’re built with quality and care. It’s also proof of the amazing things that happen when we come together as a community.

We’re committed to continuing to improve FlyonUI, adding more components, and making it an even more valuable resource for developers worldwide.

Sneat and Materio: Now Powered by Nuxt.js

This year, we took two of our most popular templates, Sneat and Materio, to the next level by introducing their Nuxt.js versions.

This upgrade wasn’t just about adding another framework—it was about giving developers the tools they need to build faster, more efficient, and SEO-friendly web applications.

Why Nuxt.js?

• Nuxt.js is a powerful framework built on Vue.js, designed for server-side rendering (SSR) and static site generation (SSG). By integrating Sneat and Materio with Nuxt.js, we’ve enabled:
• Faster loading times: Thanks to pre-rendering and optimized performance.
• Improved SEO: SSR ensures that search engines can better index your applications, boosting visibility.
• Enhanced user experience: With features like lazy loading, modular structure, and dynamic routing, development becomes smooth and efficient with our Nuxt js Admin Templates.

Updates we Launched this year.

This year, we brought some exciting updates to Materio Design and Sneat Design-based Admin Templates, focusing on better design, improved functionality, and the latest technologies. Here’s what’s new:

Phase 2 Rolled Out

This year we rolled out Phase 2 update to all our admin template versions. It includes some major changes like

• Fresh design alignments: Cleaner layouts and a modern look to enhance usability.
• Updated dashboards: Apart from the previous dashboards we introduced Logistics & Academy dashboard to make it more multi-purpose use.
• New apps and pages: Added features and functionality to save time and make your projects even more comprehensive.

Major Tech-Stack Upgrades

This year, we ensured that Materio and Sneat templates are powered by the latest technologies to deliver a smoother, faster, and more efficient development experience.

Therefore, here’s a quick rundown of the upgrades:

• Bootstrap 5+: Improved responsiveness, new utility classes for easier customization, and lightweight code for optimal performance.
• Laravel 11: Incorporates the latest PHP features, better web standards support, and enhanced security for seamless development.
• Next.js 15: Offers faster builds, improved server-side rendering, and optimized performance for modern web apps.
• MUI 6: Brings updated Material UI components with a fresh design and better accessibility.

These updates ensure that our templates remain cutting-edge and continue to provide a top-notch experience for developers building with them.

Customer Success Stories: That we always love to share 😉

One of the most rewarding parts of our journey is hearing how our products have made a difference for our customers. From improved workflows to faster project deliveries, your success stories inspire us every day.

Here are some amazing reviews and feedback from our customers that remind us why we do what we do:

Marketing Strategies in 2024: Connecting and Growing

Marketing isn’t just something we do, it’s part of who we are. For a business that thrives on the internet, we know how important it is to keep our online presence strong and meaningful. This year, we’ve learned a lot, tried new things, and grown in ways we’re excited to share with you!

SEO and Content

Last year, we shared how much impact our blogs and YouTube videos had in connecting with all of you. It’s been amazing to see that continue in 2024. But we didn’t stop there—we expanded to Twitter threads and LinkedIn, sharing useful and value-packed content to help developers and designers.

And the best part? Our short videos really hit the mark! They helped us cross 85,000 views this year, which is a 450% increase from last year. That’s huge for us, and it’s all thanks to your support and engagement!

Social Media and Community Engagement

We’ve made it a priority to hang out in the same spaces as our community. This year, we’ve been more active on platforms like LinkedIn and Twitter, posting content that matters to you.

We also started our Discord server to make it easier to chat, share feedback, and stay connected. It’s been a great way to build stronger relationships with all of you.

For projects like FlyonUI, platforms like Hacker News and Reddit have been amazing for support and collaboration. We’re always blown away by how welcoming and helpful the community is!

Daily.Dev

If you’re a developer, you probably already know about Daily.dev, it’s such a great resource hub. This year, we decided to jump in and share what we’ve learned with others on the platform.

We even created some cool “squads” to keep ourselves (and you!) up to date with the latest trends. Here’s what we’ve been working on:

• All ShadCN
• All Next.js
• All Frontend
• All Laravel
• All TailwindCSS

These squads are all about staying ahead and sharing insights that are useful to everyone.

Email Campaigns

Emails might feel old-school to some, but they’re still one of the best ways to stay in touch with you.

This year, we’ve used emails to keep you updated on new products, discounts, and exclusive offers. It’s been a reliable way to share what’s happening and make sure you don’t miss out on anything.

We’ve already shared our email stats above so won’t drag more information again 😉

Paid Promotions

We’ve tried a few paid promotions this year to help more people discover us. It’s all been part of a “trial and error” approach to see what works best in our niche.

We’re so grateful to these platforms for giving us a boost:

• Madewithvuejs: A standout platform for us! Its focus on Vue-based developers made it a perfect fit for our Vue products. The targeted nature of this platform brought us closer to a community that truly resonates with our offerings.
• Vuetify: While this platform was promising, we found its audience to be somewhat different from our ideal Vue customer base. It was a great learning experience, though, as it helped us refine our approach to customer targeting.
• HTMLrev: A game-changer! This directory website became one of our highest ROI platforms, helping us connect with a broader audience effectively. Its performance exceeded our expectations, and we’re excited to continue this collaboration.
• BuiltwithLightspeed: Another solid directory site that proved to be a valuable partner. Being one of our affiliate partners, not only drove traffic but also strengthened our community outreach.
• Statichunt: A fresh collaboration for us! We recently partnered with this platform and are optimistic about its potential to expand our reach to new audiences.
• Laravel News: With a focus on Laravel-based customers, this partnership was a natural fit for promoting JetShip, our Laravel SaaS Starter Kit.

Your support on these platforms means the world to us

Affiliate Marketing: A new Chapter to us

This year, we dipped our toes into affiliate marketing, and it’s been such an exciting journey! We started in Q3, and here’s what we’ve achieved so far:

• 1,300+ visits
• 120 affiliates
• $1,300 in commissions earned
• $6,000+ in revenue

Special shoutouts to some of our top-performing affiliates:

• Robert Austin from Built at Lightspeed
• Evan You from Vuejs.org
• Code Market

BTS: A Glimpse Inside ThemeSelection HQ

We take our work seriously, but having fun and making some memorable moments? That’s legendary..!! Have a look at some of the best moments of the Year.

Tools we Incorporated

To keep up with our growing needs and improve the way we work, we added some new tools to our workflow this year. These tools helped us stay organized, productive, and creative:

• TypeFully: This tool has been a game-changer for managing and scheduling our content on social media. Its intuitive interface and focus on simplicity made planning posts a breeze, allowing us to stay consistent without the stress.
• Windsurf: Managing projects became much smoother with Windsurf. It helped us track tasks and collaborate effectively, ensuring our teams stayed aligned and on top of deadlines.
• Arc: Arc became our favourite browser for its unique approach to organizing tabs and boosting productivity. It’s not just a browser—it’s a tool that makes daily workflows faster and more enjoyable.
• Warp: This cutting-edge terminal enhanced our development process. With its modern interface and smart features, Warp gave us a smoother, more efficient way to manage and execute our coding tasks.
• Cursor AI: Writing and brainstorming got a major upgrade with Cursor AI. Whether drafting ideas, debugging code, or refining text, this AI-powered assistant became an invaluable companion in our creative and technical processes.

Vision for 2025: What Lies Ahead

As we look forward to 2025, we’re filled with excitement and big dreams. This year isn’t just about improving what we’ve already built—it’s about creating new tools, exploring new trends, and continuing to help developers and designers bring their ideas to life. Here’s a glimpse into what’s on the horizon:

SaaS Boilerplates and Starters 🚀

We know how valuable it is to have a solid starting point when building something new. That’s why we’re doubling down on creating SaaS boilerplates and starter kits that make the development process smoother, faster, and more fun!

Here are some ideas we’re working on:

• FlyonUI Pro Blocks/Templates: Advanced pre-built blocks and templates using Tailwind CSS to help developers create stunning UIs with minimal effort.
• Resource Platforms Directory: A one-stop hub where you can find everything related to Tailwind CSS and Laravel. We want to make it easier for you to access high-quality resources without spending hours searching.

ShadCN: Embracing New Design Trends 🌿

Design trends are always evolving, and staying ahead means embracing innovation. This year, we’re working on an Admin Template built using ShadCN.

We’re also working on adding new design trends with ShadCN and also with ready-to-use blocks using ShadCN.

This isn’t just another template—it’s a fresh take on modern design trends that’s both functional and beautiful. Think of it as a forest of new design ideas waiting to be explored! 🌳

Framer: Bringing UI to Life with Animation 🎥

Creating UIs isn’t just about functionality—it’s about personality. With Framer, we’re diving into animated UI pages that bring interfaces to life. From subtle micro-interactions to bold animations, we want to help you create experiences that stand out.

2025 is shaping up to be an exciting year for us. These projects aren’t just about building new tools—they’re about empowering you to build faster, design smarter, and create better. As always, we couldn’t do any of this without your support, feedback, and ideas. Let’s make 2025 a year to remember!

ALL – PlatformS

This year, we’re planning to create dedicated platforms based on tech stacks like ShadCN, Tailwind, Laravel and many more where users can all types of resources and tools based on the tech stacks. It’s the pipeline and developers have started working and we believe it will be a game changer for all of us.

A Heartfelt Thank You 💜

As we step into 2025, we want to take a moment to say a big thank you to each and every one of you. Your support, trust, and feedback throughout 2024 have been the driving force behind everything we’ve achieved. Whether you’re a long-time user or new to our community, you’ve played a huge role in our journey, and we couldn’t be more grateful.

To our customers, the developer and design communities, and our amazing team—thank you for making last year so incredible. Here’s to more growth, learning, and success together in 2025. Let’s keep building and creating! 🎉

With gratitude,
The ThemeSelection Team 💜