2025 Wrapped: Key Achievements, Challenges & What’s Ahead? 🚀

Happy New Year, friends! 🎉

As we welcome another chapter, we hope this year brings you joy, clarity, creativity, and countless moments of inspiration. Looking back at the past twelve months, we feel deeply grateful for the journey we’ve shared; a journey shaped by challenges, breakthroughs, and meaningful growth.

2025 has been one of the most transformative years for ThemeSelection. It was a year where we had to rethink our strategies, rebuild our foundations, and reinvent our approach to product creation. At the same time, it was a year filled with exciting expansions, new platforms, and a renewed commitment to empowering developers with tools that genuinely make a difference.

With the launch of Jetship Nextjs SaaS Starter Kit, All ShadCN, All UtilityCSS, and our flagship new product Shadcn/Studio, we expanded our ecosystem into spaces aligned with modern development trends. This year-in-review reflects the milestones, lessons, and turning points that defined our 2025 journey.

A Journey of Consistency, Expansion, and New Beginnings

Looking back, 2025 was an incredible year for ThemeSelection. It was a year where we stayed true to our mission – offering high-quality admin dashboard templates, UI kits, and SaaS Boilerplates, while also growing in exciting ways.

Consistency was key for us. We worked hard to keep improving our products, ensuring they met your needs and stayed up to date with the latest technologies.

But we didn’t stop there! We expanded into new areas, like our new projects & platforms like Jetship Nextjs SaaS Starter kit, shadcn/studio, All UtilityCSS & All Shadcn, which have been a big step forward for our community and us.

Now, every journey has challenges, and we had our share this year, too. Let’s take a closer look at some of the obstacles we faced and the ways we worked through them.

Spoiler alert: we came out stronger than ever! 😊

Challenges: We had, and how we tackled

Every journey comes with its share of challenges, and this year was no different. From countering turbulence created by the AI revolution to maintaining sales targets to navigating social media growth, we encountered a few bumps along the way. But with persistence and focus, we turned many of these challenges into valuable lessons.

AI: A Storm That Almost Shattered Years of Efforts

AI became the biggest disruption we’ve ever faced. With powerful tools capable of generating templates and UI components instantly, the demand for traditional admin templates dropped sharply. Our core business was hit hard, and our earnings suffered significantly – nearly 50% lower than what we recorded previously.

From January 2024 to July 2024, our sales averaged 280 per month.
But the decline came fast:

• 180/month between August and December 2024
• 151/month between January and June 2025
• And a stagnant 130/month over the last six months – Almost Half of what we used to sell..!!

Dropping from 280 to 130 was not just a numerical dip – it was emotionally difficult, especially because we weren’t alone. A large part of the template industry faced similar drops.

But the challenge didn’t end there.

With the rise of conversational AI like ChatGPT and Gemini and the rollout of Google’s AI Overview, visitors stopped clicking through to websites as frequently. People were getting direct answers without ever visiting a site.

Our analytics showed a drastic fall:

• CTR dropped from 7% → 2%
• Weekly users fell from 25,000 → 11,000
• Weekly clicks went from 13,000 → 6,000

There were no penalties, no broken strategies, and no wrong tactics.
It was simply the storm created by AI – something no one in our industry had fully anticipated.

What We Learned & How We Dealt With It?

Every challenge hides a lesson, and 2025 taught us three important ones:

1. Never depend on one business niche.
2. Build products AI can’t easily replace – products people find true value in.
3. Stop delaying launches. Ship early. Listen to the community. Iterate fast.

We began by improving ThemeSelection itself – checking for gaps we might have overlooked. But the real answer was diversification. We needed new platforms, new ideas, and new products while strengthening what we already had.

That’s when our rebuilding journey began.

Rebuilding What We Had: ThemeSelection

One of the first things we discovered was that our Core Web Vitals were poor. The site took 10–14 seconds to load, and that alone could impact rankings during a time when Google openly prioritizes speed.

Our SEO and development teams worked together and reduced the load time to 3–5 seconds, dramatically improving performance and user experience.

Over several months, our designers, SEO, and developers rebuilt the entire ThemeSelection website —

• Redesigned the navigation
• Improved category architecture
• Added interactive elements
• Focused on user engagement and clarity

This large-scale redesign sharpened our identity and made the browsing experience more intuitive.

Previously, we had limited category depth. So we expanded:

• Added new categories with stronger traffic potential
• Optimized internal linking
• Improved backlink profiles

The result was extraordinary: our average keyword position jumped from 30 to 10.

Winning the AI Overview Game

As AI overviews grew, we needed visibility inside them. Our research revealed that:

• How-to guides
• Technical tutorials
• Highly structured, concise content

…were being cited most frequently.

We revised old content and published new in-depth technical articles. This strategy worked remarkably well.

Our weekly impressions:

• Increased from 140k → 230k in August 2025
• Reached an all-time high of 473k in September 2025

Weekly clicks hit a record 11,000, marking a strong comeback during a time when many websites were losing traffic.

Overcoming Developer Hurdles: Smart Solutions for Complex Challenges

Launching JetShip Nextjs SaaS Starter Kit was the biggest challenge.

The deployment of the Supabase database on Supabase Cloud and the application on Vercel for the Jetship Next.js SaaS starter kit presented significant performance challenges. The application experienced slow loading times and noticeable delays during page navigation, which adversely affected overall usability. These issues were addressed through several optimizations.

First, an appropriate Supabase deployment region was selected in close proximity to the Vercel servers, thereby reducing network latency. Additionally, dynamic page titles and descriptions were removed from the layout and managed through environment variables to minimize rendering overhead.

Finally, related Supabase queries were consolidated and executed in parallel, resulting in faster data retrieval and improved page load performance compared to the previous implementation.

While all of this was ongoing, we were also working on buidling shadcn/studio & incorporating AI tools in FlyonUI.

Social Media: A Game To Win With Consistency & Quality

In 2024, we started utilizing social media platforms for our products, ThemeSelection (@Theme_Selection) & FlyonUI (@FlyonUI). However, we lack consistency. In 2025, after the AI Revolution, it was a sure thing that we couldn’t solely rely on Google for driving sales & traffic.

So, we decided to maintain consistency on Twitter, which proved to be our core sidekick. We hired a dedicated SMM team to maintain continuity & consistency. With the release of Shadcn/studio, we launched a dedicated Twitter platform for it (@ShadcnStudio).

We aimed to establish our main product profiles (Flyon & Shadcn). With continuity & quality posts, we crossed the 1k follower mark for Shadcn & achieved 1650+ followers. Out of which 800+ followers were gained between October and December 10th, 2025

Founders’ profiles needed a high turnover, so we made sure that both profiles have a momentum just like shadcn/studio. And we succeed in achieving the decided goals with 1000+ Followers for @AjayPatel.

FlyonUI also grew from 50 to 192, showing steady growth. Anand’s profile (@iamananddesigner) grew from 280 to 487 (90.2% Growth), i.e., a 90% growth.

Along wth Twitter, we also remained consistent on YouTube (@themeselection) as well. We are about to cross the 1k subscribers mark there, too.

Stats of YouTube 2025:

• 109.4k+ total views (30% More than last year)
  • 90.1k views on YouTube Shorts
  • 20.6k views from long videos
• 1.1K Hours Watch Time (23% Growth)
• +388 subscribers (13% Growth)

Still, we’re staying the course. With refined strategies and a commitment to consistency, we’re confident our social media efforts will gain more traction in 2026.

---

Conquering Milestones: Interesting Stats and Achievements

Every achievement starts as a dream, and in 2025, many of those dreams became reality. Whether it was the revenue milestones, the success of our new launches, or recognition from the industry, each milestone was a testament to the effort and passion we put into everything we as a team do.

Let’s walk through some of the highlights that made this year unforgettable.

Achieving $1million Milestone on ThemeSelection 💰

First and foremost, we are happy to cross the $1,000,000+ milestone with ThemeSelection. It was indeed a great journey since we started with our own marketplace. We are thankful to all the developers & designers in the community for putting your trust.

Here are some of the awesome stats of ThemeSelection

• 50+ Product
• 215k+ Total Active Users
• 253.1k+ Total Downloads
• $1,000,000+ Revenue Generated
• 10,950+ Github Stars

Most loved ThemeSelection Products:

• Sneat Bootstrap: 1900+ Sales
• Big Bundle: 1300+ Sales
• Materio Vue: 1250+ Sales
• Materio MUI: 1120+ Sales

All of this wouldn’t have been possible without our awesome ThemeSelection family of awesome developers & designers.

We are heartily thankful for your love & support.

Growth in Numbers From 2025 🎯

This year, we saw some amazing growth in terms of backlinks and impressions; however, AI impacted us very hard with Clicks and Sales. Here are a couple of highlights worth sharing for each of our products:

ThemeSelection

• 200K+ Total Revenue (-38.4k)
• 800k+ Total Backlinks
• 12.8M+ Impressions on Google (+28.8%)
• 412k+ Clicks on Google (-25%)

FlyonUI:

• 200+ Total Sales since the premium version launch in March 2025
• 11k+ Backlinks
• 2050+ Github Stars
• 300k+ Clicks
• 5.90M+ Impressions

Shadcn/Studio:

• 550+ Sales since the premium version launch in September 2025
• 11k+ Backlinks
• 900+ Github Stars
• 150k+ Clicks
• 4M+ Impressions

These numbers aren’t just stats; they’re a reflection of the amazing community that surrounds us.

Top Performing Products of the Year ⚡️

This year, we celebrated some incredible milestones with our best-selling products, and we couldn’t be prouder! Here’s a breakdown of the standout performers:

• Shadcn/studio (550+ sales): Our brand new and most-awaited shadcn ui component library received an awesome response from the Shadcn community.
• Sneat Bootstrap 5 Admin (410+ Sales): Our flagship Bootstrap template continues to impress.
• Big Bundle (220+ Sales): Packed with value and offering up to 90% off, the Big Bundle became a must-have for developers, hitting 220+ sales.
• Materio MUI (137+ Sales): Best NextJS template that has been ruling for the past 3 years.

GitHub & Development Stats:

This year reaffirmed our belief in building in the open & giving back to the developer ecosystem. Following the strong momentum of FlyonUI with 2030+ GitHub stars, we set out to create something meaningful that developers could truly rely on.

That vision led to the launch of shadcn/studio, our Shadcn/ui component library. The community response exceeded all expectations, with the project crossing 900+ GitHub stars and emerging as our most appreciated repository of the year.

Across all our templates, UI kits, and resources, we proudly crossed 13,880+ GitHub stars, a milestone made possible by the constant encouragement and trust from our community.

Behind every release and every improvement stands the dedicated team at ThemeSelection. Their consistent effort, attention to detail, and commitment to excellence played a vital role across all our projects. We deeply value their contribution and feel fortunate to grow alongside such a passionate team.

Customer Engagement Highlights of 2025

At ThemeSelection, we believe that our journey is only as strong as the relationships we build with you.

This year, we focused on creating meaningful connections, listening to your feedback, and delivering value at every step. Whether it was through timely support, helpful resources, or thoughtful updates, you’ve been at the core of it all.

Here’s a snapshot of how we stayed connected this year:

• 2.5k+ Support Tickets Resolved: Your challenges are our challenges, and we’re proud to have helped resolve over 2k tickets this year.
• 250K+ Emails Opened: Each opened email reminds us of the trust and curiosity you have in our updates.
• 35+ Campaigns Sent: From product announcements to valuable tips, we made sure to keep you informed and empowered.
• 25% Average Open Rate: Your engagement with our content is what keeps us motivated to deliver better every time.

Spotlight on Products: Updates, New Launches 🚀

This year has been the year that we want to dedicate to innovation and fresh starts. We’ve been busy bringing you exciting updates and introducing new products that we’re incredibly proud of.

Major Technology Upgrade on ThemeSelection

We’re proud to mention that this year, we successfully rolled out 50+ Updates for both Materio and Sneat across all their versions! This update was all about enhancing the user experience and adding even more value.

Here’s what we’ve introduced:

• Cutting-Edge Tech Stacks: Upgraded to the latest versions, including:
  • Next.js 16
  • MUI 7
  • Tailwind CSS 4
  • Laravel 12
  • Django 5+
  • Bootstrap 5+
  • Nuxt.js 4+
  • Vue 3+
  • Vite 7
• With these updates, our goal remains simple: to empower you with modern, updated techs & frameworks that make your projects shine.

Updates/Releases in The Year 2025 ✨

2025 has been an extraordinary year for our product ecosystem. Across ThemeSelection, PixInvent, FlyonUI, and Shadcn Studio platforms, we’ve delivered consistent updates, launched innovative new products, and expanded our technology stack to meet the evolving needs of developers worldwide.

2025 has been an extraordinary year for our product ecosystem. Across ThemeSelection, PixInvent, FlyonUI, and Shadcn Studio platforms, we’ve delivered consistent updates, launched innovative new products, and expanded our technology stack to meet the evolving needs of developers worldwide.

ThemeSelection Releases

• 28 releases for the Sneat brand
• 24 releases for the Materio brand
• 2 Free starter kits
• 1 launch – Jetship Nextjs Starter Kit

Pixinvent:

• 8 releases for Vuexy
• 6 releases for Materialize
• 1 release for Frest
• Major version upgrades across all products

FlyonUI:

• 15 total releases with 9 new products
• Fastest-growing platform with continuous innovation
• Expanded from component library to full templates and dashboards

shadcn/studio:

• 10 releases from initial alpha to stable v1.0.0
• Launched Figma plugin and design system integration
• Platform maturity achieved in record time

Growing Ecosystem with Awesome New Launches

This year, we launched some new products to grow our ecosystem and keep it fresh with a diversified portfolio. From implementing AI MCP in FlyonUI to developing a whole new product like shadcn/studio, it was indeed a great journey.

Have look!!

JetShip – Nextjs SaaS Boilerplate Starter Kit

We’ve seen many SaaS boilerplates entering the market recently, and we’ve always wanted to create something meaningful for the SaaS community. That’s why we felt this was the perfect time to launch JetShip.

JetShip Nextjs SaaS Starter Kit is designed to make SaaS development faster and easier. Built using the Tech stack—Tailwind CSS, Shadcn, Nextjs, and Supabase, it provides all the core features developers need to get started quickly.

Whether it’s authentication, billing payments, or email, JetShip covers the essentials, so developers can focus on what matters most: their unique product.

One thing we’re especially proud of is that JetShip is built with FlyonUI, our open-source Tailwind CSS component library. This means developers have access to modern, reusable components that look great and are easy to use.

Free Starter Kits

We launched two new free starter kits:

Sneat Free Bootstrap Laravel Livewire Starter Kit

• Sneat – Laravel 12 Bootstrap Starter Kit is a clean and minimal starting point for your Laravel applications. It’s designed to give developers a robust structure while saving hours of initial setup time.
• This free starter kit is integrated with Bootstrap 5, providing a responsive, mobile-first UI out of the box. Whether you’re building a simple CRUD, admin panel, or a complex web app, this starter kit speeds up your workflow and keeps your code clean and maintainable.

FlyonUI – Free Tailwind CSS Laravel Livewire Starter Kit

• The FlyonUI Laravel Starter Kit is a streamlined, Tailwind CSS 4-powered boilerplate designed to help developers build modern web applications effortlessly. Integrated with FlyonUI, a free Tailwind CSS component library, this kit offers pre-built UI elements that enhance speed, maintainability, and scalability.
• Whether you’re creating an admin panel, SaaS platform, or a dynamic web app, this free starter kit ensures a clean, responsive, and efficient development experience.

Shadcn/Studio – Our Biggest Breakthrough of 2025

While fixing ThemeSelection, we were also building something new; something modern, community-driven, and future-proof.

In April 2025, we launched Shadcn/Studio, an open-source Shadcn component library. Our goal wasn’t just revenue recovery; it was to contribute to the Shadcn community meaningfully.

The timing was perfect. Shadcn/UI was trending globally, and developers wanted structured solutions.

We started with:

• Free components
• A free theme generator
• Minimal friction
• Stylish UI

The response was overwhelming.

Premium Launch – September 2025

In September, we expanded the platform with:

• AI-Powered Shadcn Theme Generator
• Shadcn Blocks
• Shadcn Figma UI Kit
• Shadcn AI Builder MCP

This release changed everything.

shadcn/studio achieved record-breaking sales. In November alone, we sold 210+, and since the September launch, we have made 520+ sales & with these, it became our most successful product ever.

This success wasn’t luck.
It came from doing everything right:

• Better UX
• Faster performance
• Well-planned SEO
• A clear product vision
• No delays in shipping

Most importantly, it genuinely created value for the community, and that made all the difference.

Later, we also introduced the Shadcn Figma to Code plugin, which helps designers & developers turn code into design easily. We are currently working on Shadcn templates & Shadcn IDE plugin.

Launching Dedicated Registries for Tailwind & Shadcn

As we built Shadcn/Studio, we also realized the need for a space where Tailwind and Shadcn creators could showcase their work.

Our intention wasn’t competition; it was contribution. Even though established players existed, we believed in offering a clean, reliable, open platform. So, we built: All Shadcn, and All UtilityCSS.

We included more than 300+ open-source products on each of these platforms, with no fees for open-source projects.

After a slow start and indexing challenges, both registries began performing strongly by December 2025, gaining traction within their ecosystems.

If you have any projects based on Shadcn & Tailwind css that you want to get huge exposure, feel free to submit your products on these platforms.

AllShadcn

All Shadcn serves as a dedicated registry and curated hub for Shadcn-based products, bringing together hundreds of templates, components, blocks, and tools built around the shadcn/ui ecosystem in one place.

It helps developers and designers quickly discover and integrate ready-to-use UI resources that follow shadcn standards, accelerating project development and reducing time spent crafting elements from scratch.

All UtilityCSS:

All UtilityCSS is a dedicated registry for Tailwind CSS–based products, designed to help developers and designers discover high-quality templates, components, UI kits, and tools built with utility-first principles.

It centralizes Tailwind-focused resources in one platform, making it easier to explore, compare, and adopt production-ready solutions that speed up modern frontend development.

Customer Success Stories: That we always love to share 😉

One of the most rewarding parts of our journey is hearing how our products have made a difference for our customers. From improved workflows to faster project deliveries, your success stories inspire us every day.

After the launch of shadcn/studio, we received immense love from the community, and what even made it better was – A Shout Out from Shadcn/UI itself..!!

Here’s what ThemeSelection’s customers have to say.!!

How can we forget FlyonUI…. Which was one of the turning points for us:

Marketing Strategies in 2026: Connecting and Growing

Marketing today goes beyond campaigns and channels; it reflects how we connect, communicate, and grow with our audience. As a digital-first business, maintaining a strong and meaningful online presence remains central to everything we do.

Over the past year, we experimented, learned, and evolved, and those efforts have shaped how we approach 2026.

Optimizing For Better Visibility with SEO and AIO

In 2026, we plan to create intent-driven and AI-friendly content that aligns with evolving search systems and user behavior. We will focus on structured, clear, and helpful content that supports visibility across both traditional search engines and AI-powered discovery platforms.

As shared above, AI is changing the game. So, providing content that not only helps the visitors but also the LLM to understand the information is becoming vital.

Improving Social Media Presence & Community Engagement

We’ve made it a priority to hang out in the same spaces as our community. This year, we’ve been more active on platforms like LinkedIn and Twitter, posting content that matters to you.

We also started our Discord server to make it easier to chat, share feedback, and stay connected. It’s been a great way to build stronger relationships with all of you.

Additionally, we aim to strengthen our presence by actively engaging with audiences rather than simply promoting content. Our strategy will focus on building conversations, nurturing communities, and maintaining authenticity to support steady and meaningful growth.

Growing YouTube With Quality Content

We are preparing to use YouTube as a long-term platform for brand authority and audience connection. By planning consistent and value-focused content, we intend to grow a loyal viewer base and establish a strong channel identity over time.

Thus, we have started creating in-depth tutorials for our own products to make sure that our customers always get help easily. In 2026, we are going to create technical guides, not just product-oriented but proper web development & web designing related that can help the community.

With 930+ Subscribers and 110.2k views, we are aiming to take these numbers even higher without compromising the quality of the content.

BTS: A Glimpse Inside ThemeSelection HQ

We take our work seriously, but having fun and making some memorable moments? That’s legendary..!! Have a look at some of the best moments of the Year.

Tools we Incorporated for Streamlined Process

To keep up with our growing needs and improve the way we work, we added some new tools to our workflow this year. These tools helped us stay organized, productive, and creative:

• HiverAI: We used HiverAI to automate email handling by assigning conversations based on tags and routing them directly to the right team members. It eliminated manual forwarding and ensured timely responses through automated follow-ups.
• Canva AI: Canva AI helped us quickly create social media carousel creatives and ready-to-use templates. It significantly reduced design turnaround time for marketing campaigns.
• Grok: We relied on Grok for in-depth research on technical topics and resolving complex technical SEO challenges. It also supported the creation of accurate, technical-first content.
• Claude: Claude assisted us with deep technical research and problem-solving, especially for technical SEO use cases. It played a key role in generating well-structured technical content.
• Nano Banana by Gemini: Nano Banana enabled the marketing team to generate high-quality banners and presentation slides independently. This reduced dependency on the design team while maintaining creative standards.

Vision for 2026: What Lies Ahead

As we look forward to 2026, we’re filled with excitement and big dreams. This year isn’t just about improving what we’ve already built; it’s about creating new tools, exploring new trends, and continuing to help developers and designers bring their ideas to life. Here’s a glimpse into what’s on the horizon:

ThemeSelection

Focus: Innovation & Infrastructure

• Regular updates
• Dedicated Blog Platform
• Infrastructure improvements for better performance

PixInvent

Focus: Stability & Expansion

• Stable updates with continuous improvements
• Enhanced UI components and patterns

FlyonUI

Focus: AI-Powered Development

• UI Code Agent – AI-powered component generation and customization
• Intelligent code assistance for Tailwind CSS
• Smart UI recommendations and optimizations

Shadcn Studio

Focus: AI & Next-Gen Development Tools

• Full Templates & Landing Pages
• AI Agents & MCPs integration for intelligent development
• Animated Blocks – Motion-ready components and landing pages
• Fullstack & AI Blocks – End-to-end solutions with AI capabilities

Further Plans:

Design-to-Code:

• Figma MCP – Model Context Protocol integration
• Figma to Code Plugin – Seamless design-to-production workflow

Product Expansion:

• Admin & Dashboard Templates – Complete backend solutions
• UI Code Agent – Intelligent UI development assistant
• AI Tool with SaaS Pricing – Commercial AI-powered platform

Framer (New Platform!)

Focus: Visual Development Revolution

Core Products:

• Framer Blocks and Templates – Pre-built design components
• Framer Plugin – Drag & drop builder for rapid development
• Framer AI Tool with SaaS Pricing – AI-powered design assistance

Ecosystem Building:

• Comprehensive plugins and themes marketplace
• Framer Membership Plugin – Authentication with integrated payment
• Fill WordPress Ecosystem Gap – Bring WordPress-level flexibility to Framer

A Heartfelt Thank You 💜

2025 tested us, taught us, and transformed us. It forced us to rethink our strategies but also opened doors to new opportunities we might have otherwise missed. What seemed like a setback turned out to be a turning point; a moment that pushed us to innovate, diversify, and grow.

We are deeply grateful to our users, contributors, partners, and the Shadcn and Tailwind communities. Your trust, support, and feedback gave us the motivation to keep building, even during the most challenging months.

As we step into 2026, we carry forward the lessons of this year, with a stronger vision, a bigger ecosystem, and a renewed commitment to empowering developers worldwide.

Here’s to new ideas, bold builds, and an exciting road ahead.
Happy New Year once again! 🚀❤️